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01/02/2012


Ramarim celebrates five decades at a special moment of the brand consolidation


From a small factory producing 30 pairs day, Ramarim turned into a corporate group that manufactures more than 65 000 pairs of shoes daily, in four factories, two in the State of Rio Grande do Sul and the other two in the State of Bahia.

Together they employ more than eight thousand direct employees. "We can say that we are in one of our best moments in terms of arrangement of the industrial park, acceptance of the brand on the market and consolidation of the image”, says administrative director, Jakson Wirth.

In its constant search for innovation, the group excels for its investments in quality, fashion research and comfort technology, the result of an industrial park that combines the leading-edge technology for the manufacture of footwear. At Couromoda, the Ramarim presented his latest launching, the line Comfortflex, which already represents 30% of the group sales. "The collection is democratic and winter is more colorful," said Wirth.







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